Tag:
Ad tech
AI
The Trade Desk Enhances Third-Party Data Marketplace with Next-Gen AI Tool
The Trade Desk is enhancing its digital advertising data marketplace with the launch of Audience Unlimited, designed to make third-party data more accessible and...
AI
JioStar’s Moment.AI: Empowering Brands to Capture Emotional Connections
JioStar has unveiled Moment.AI, an innovative AI-driven contextual advertising tool that enhances brand engagement during peak emotional moments. This unique solution, anchored in the...
AI
Transforming Brand Stories into Visual Experiences
In the digital marketing landscape, capturing audience attention requires innovative storytelling, and Gemini Storybook, Google's AI-powered feature, is leading the charge. This tool enables...
AI
How AI-Powered Advertising Tools Empower Small Brands to Ditch Big Agencies – Brand Wagon News
At a recent Google India roundtable, Arjun Choudhary, Swiggy’s VP of Revenue & Growth for food delivery, highlighted how AI is transforming marketing strategies...
AI
YouTube Elevates User Experience with Innovative AI-Driven Search and Conversational Features
YouTube has launched two significant AI-driven updates aimed at transforming content discovery and user interaction. The first update introduces an AI-powered search results carousel,...
AI
Reddit’s Innovative AI Tools Transform Genuine Conversations into Advertising Gold
Reddit has unveiled 'Reddit community intelligence' at the Cannes Lions International Festival of Creativity, marking a significant step in community-driven marketing. This initiative utilizes...
AI
Mattel and OpenAI Join Forces to Integrate AI into Iconic Brands
Mattel has partnered with OpenAI to bring AI-powered innovation to its iconic brands, enhancing how fans interact with its products. With over 80 years...
AI
Burson Launches AI Tool to Assess the Business Impact of Reputation
Burson, a global communications agency, has launched Reputation Capital, an innovative AI-driven technology and consulting solution that links reputation drivers to business outcomes like...