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Advertising News
AI
Yahoo Secretly Trials Six AI-Powered Ad Agents
Yahoo is currently testing six innovative AI agents aimed at automating ad campaigns and enhancing performance measurement. According to confidential sources and promotional materials...
AI
Introducing Amazon’s Ads Agent and Revamped Advertising Interface
Amazon is revolutionizing digital advertising with the introduction of Ads Agent, an AI-powered tool unveiled at its annual UnBoxed event. Designed to streamline campaign...
AI
OpenAI Aims to Develop Internal Advertising Infrastructure
OpenAI is expanding its marketing capabilities by hiring a Growth Paid Marketing Platform Engineer to enhance ChatGPT's internal ad platform. This role, part of...
AI
Topsort Secures Coles’ Retail Media Business After Competitive Review
Coles Group, Australia’s prominent grocery and retail chain, has appointed Topsort as the provider for its retail media network, following a thorough request-for-proposals process....
AI
Meta’s Advantage+ Unveils Generative AI Tools for Advertisers and Agencies
At the Cannes Lions International Festival of Creativity, Meta unveiled new generative AI features for advertisers and agencies, expanding its Advantage+ tools aimed at...