Tag:
Marketing Technologies (MarTech)
AI
Whatfix Enhances Mirror with AI-Powered Roleplay Training Tools
Whatfix has introduced AI Roleplay Training within its Mirror product, enhancing enterprise system simulations for customer-facing teams. Aimed at providing a safe training environment,...
AI
NETSCOUT Enhances Telecom AI with Advanced Omnis Smart Data Solutions
NETSCOUT has enhanced its Omnis AI Insights product suite for communications service providers, introducing innovative tools aimed at optimizing network data for agentic AI...
AI
Pead Introduces GEO Service to Enhance AI Brand Responses
Pead, an Auckland-based communications agency, has launched a new service focused on Generative Engine Optimisation (GEO), designed to enhance how brands appear in responses...
AI
Adobe Bolsters Firefly Foundry AI with Significant Film Partnerships
Adobe has launched new partnerships for its Firefly Foundry generative AI platform, collaborating with talent agencies like Creative Artists Agency and directors such as...
AI
Amperity Launches AI Agent for Creating Real-Time Customer Journeys
Amperity has unveiled its innovative AI agent designed for marketing teams, harnessing unified customer data to create live customer segments and journeys based on...
AI
Transforming Loyalty and Customer Engagement: The Impact of AI on Super Apps
Artificial intelligence (AI) is revolutionizing customer relationship management and loyalty programs in 2023, moving brands toward dynamic engagement models. Thriwe and Infobip predict rapid...
AI
SonicWall Unveils AI-Powered Chat and Self-Service Tools
SonicWall has unveiled advanced self-service support tools to enhance customer issue resolution without traditional support cases. Key offerings include an AI-driven chat assistant, global...
AI
Progress Introduces Empowering AI UI Tools for Telerik and Kendo
Progress Software has unveiled groundbreaking agentic AI features within its Telerik and Kendo UI tools, specifically targeting .NET and JavaScript developers. The latest Q4...