Tag:
Martech
AI
Reddit’s Innovative AI Tools Transform Genuine Conversations into Advertising Gold
Reddit has unveiled 'Reddit community intelligence' at the Cannes Lions International Festival of Creativity, marking a significant step in community-driven marketing. This initiative utilizes...
AI
Adobe Express Integrates TikTok’s Creative AI Tools with WPP’s Launch
On Monday, TikTok launched generative AI tools aimed at automating creative production, integrated within its platform as well as Adobe Express and WPP Open...
AI
Mattel and OpenAI Join Forces to Integrate AI into Iconic Brands
Mattel has partnered with OpenAI to bring AI-powered innovation to its iconic brands, enhancing how fans interact with its products. With over 80 years...
AI
Burson Launches AI Tool to Assess the Business Impact of Reputation
Burson, a global communications agency, has launched Reputation Capital, an innovative AI-driven technology and consulting solution that links reputation drivers to business outcomes like...
AI
OpenAI Opposes Court Order Requiring Indefinite Data Retention in NYT Lawsuit
OpenAI is contesting a court order that mandates the indefinite retention of ChatGPT user data, asserting that it conflicts with the company's privacy commitments....