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Martech
AI
Mattel and OpenAI Join Forces to Integrate AI into Iconic Brands
Mattel has partnered with OpenAI to bring AI-powered innovation to its iconic brands, enhancing how fans interact with its products. With over 80 years...
AI
Burson Launches AI Tool to Assess the Business Impact of Reputation
Burson, a global communications agency, has launched Reputation Capital, an innovative AI-driven technology and consulting solution that links reputation drivers to business outcomes like...
AI
OpenAI Opposes Court Order Requiring Indefinite Data Retention in NYT Lawsuit
OpenAI is contesting a court order that mandates the indefinite retention of ChatGPT user data, asserting that it conflicts with the company's privacy commitments....