Tag:
Martech
AI
Why Orchestration Will Dominate the MarTech Landscape in 2026: Insights from ETBrandEquity
As AI agents gain popularity, 2026 may reveal a chaotic landscape where bots for copywriting, bidding, and customer experience compete for attention, potentially leading...
AI
JioStar’s Moment.AI: Empowering Brands to Capture Emotional Connections
JioStar has unveiled Moment.AI, an innovative AI-driven contextual advertising tool that enhances brand engagement during peak emotional moments. This unique solution, anchored in the...
AI
Transforming Brand Stories into Visual Experiences
In the digital marketing landscape, capturing audience attention requires innovative storytelling, and Gemini Storybook, Google's AI-powered feature, is leading the charge. This tool enables...
AI
YouTube Elevates User Experience with Innovative AI-Driven Search and Conversational Features
YouTube has launched two significant AI-driven updates aimed at transforming content discovery and user interaction. The first update introduces an AI-powered search results carousel,...
AI
Reddit’s Innovative AI Tools Transform Genuine Conversations into Advertising Gold
Reddit has unveiled 'Reddit community intelligence' at the Cannes Lions International Festival of Creativity, marking a significant step in community-driven marketing. This initiative utilizes...
AI
Adobe Express Integrates TikTok’s Creative AI Tools with WPP’s Launch
On Monday, TikTok launched generative AI tools aimed at automating creative production, integrated within its platform as well as Adobe Express and WPP Open...
AI
Mattel and OpenAI Join Forces to Integrate AI into Iconic Brands
Mattel has partnered with OpenAI to bring AI-powered innovation to its iconic brands, enhancing how fans interact with its products. With over 80 years...
AI
Burson Launches AI Tool to Assess the Business Impact of Reputation
Burson, a global communications agency, has launched Reputation Capital, an innovative AI-driven technology and consulting solution that links reputation drivers to business outcomes like...