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AI
Yahoo Secretly Trials Six AI-Powered Ad Agents
Yahoo is currently testing six innovative AI agents aimed at automating ad campaigns and enhancing performance measurement. According to confidential sources and promotional materials...
AI
JioStar’s Moment.AI: Empowering Brands to Capture Emotional Connections
JioStar has unveiled Moment.AI, an innovative AI-driven contextual advertising tool that enhances brand engagement during peak emotional moments. This unique solution, anchored in the...
AI
Transforming Brand Stories into Visual Experiences
In the digital marketing landscape, capturing audience attention requires innovative storytelling, and Gemini Storybook, Google's AI-powered feature, is leading the charge. This tool enables...
AI
OpenAI Challenges Court Order Mandating Indefinite Storage of Deleted ChatGPT Conversations
OpenAI is appealing a court order mandating the indefinite storage of deleted ChatGPT conversations due to a copyright lawsuit initiated by The New York...
AI
YouTube Elevates User Experience with Innovative AI-Driven Search and Conversational Features
YouTube has launched two significant AI-driven updates aimed at transforming content discovery and user interaction. The first update introduces an AI-powered search results carousel,...
AI
Adobe Express Integrates TikTok’s Creative AI Tools with WPP’s Launch
On Monday, TikTok launched generative AI tools aimed at automating creative production, integrated within its platform as well as Adobe Express and WPP Open...
AI
Mattel and OpenAI Join Forces to Integrate AI into Iconic Brands
Mattel has partnered with OpenAI to bring AI-powered innovation to its iconic brands, enhancing how fans interact with its products. With over 80 years...
AI
Burson Launches AI Tool to Assess the Business Impact of Reputation
Burson, a global communications agency, has launched Reputation Capital, an innovative AI-driven technology and consulting solution that links reputation drivers to business outcomes like...