TD Synnex is enhancing its Digital Bridge platform with an innovative agentic AI-based tool designed to boost partner sales growth. This new functionality integrates seamlessly with Microsoft Teams and Outlook, providing partners with an AI assistant that delivers valuable insights to improve customer interactions and drive sales in high-growth sectors such as security, cloud, and IoT. TD Synnex’s CIO, Nate Herz, emphasizes that this tool leverages aggregated distribution data to bridge skill gaps, ultimately enhancing customer experience and boosting “win rates.” The platform aims to enable partners to make data-driven decisions directly during customer conversations, increasing efficiency and strategic engagement. With ambitious plans for continuous updates, TD Synnex positions this solution as a game-changer in the distribution industry, promising improved outcomes for both partners and end customers. The focus remains on user adoption to maximize the tool’s impact on sales growth.
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