Technogym Launches AI-Driven Equipment in the Healthcare Sector

Technogym is entering the healthcare sector with AI-driven fitness and rehabilitation equipment, viewing this move as both an opportunity and a trial. Shanadel Especkerman, a Wellness Sales Consultant at Technogym Malaysia, noted the challenges of gaining visibility and trust among healthcare providers due to the company’s relative newness in the market. To differentiate itself, Technogym is leveraging its advanced technology, offering an interconnected ecosystem that allows for tracking, analyzing, and customizing health programs across various machines. To enhance brand awareness and demonstrate value, the company is implementing strategic product placements in selected locations. Especkerman emphasized that building awareness is crucial for Technogym as it aims to effectively penetrate the healthcare market. The company’s focus on smart ecosystems and product trials is central to its expansion strategy in this new field.

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