On January 14, 2026, Telefónica (TEF) announced a partnership with OpenAI to offer ChatGPT Plus to Movistar customers, as reported by Expansión. Beginning January 13, Movistar users can access ChatGPT Plus, a premier AI assistant designed for conversation, content creation, and everyday task assistance, free for six months with no commitment. This collaboration aligns with Telefónica’s aim to provide value-added services and democratize AI use in Spain’s residential market. The initiative builds on Movistar’s prior achievement in January 2025, when it became the first national brand to offer advanced AI services via an agreement with Perplexity. By integrating ChatGPT Plus into its suite of AI solutions, Movistar enhances accessibility to cutting-edge technology, empowering customers with versatile tools for seamless integration into their daily lives. This development positions Telefónica as a leader in AI democratization within the telecommunications sector.
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