Deutsche Telekom has unveiled its innovative smartphone equipped with an AI-based voice assistant that hides visible apps, presenting a streamlined magenta interface. Users interact directly with the assistant, which is powered by US-based Perplexity, offering personalized suggestions and translations without the need to click on apps. While apps operate in the background, users can still access them through a swipe gesture.
At a competitive price of just 149 euros, this AI-powered phone aims to attract budget-conscious consumers amid stiff competition from tech giants like Samsung and Apple, both of which have their AI initiatives. Deutsche Telekom’s focus is on affordability and user-friendly experiences. Recent surveys reveal a gap in AI familiarity among consumers, with limited awareness of services like ChatGPT.
Manufactured in Vietnam, the AI phone is a modern iteration of the older T-Phone, aligning with Deutsche Telekom’s strategy to position itself as an industry innovator. Other German providers prefer partnerships with established tech firms, emphasizing their reliance on existing smartphone ecosystems.
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