Generative AI tools like ChatGPT, Claude, and Perplexity are revolutionizing search, challenging Google’s dominance. In the latest episode of Today in Tech, host Keith Shaw interviews Thais Castello Branco from Exa, discussing the transformative impact of AI on search methodologies and business adjustments. Key insights include the rise of AI tools as popular alternatives to Google, the evolution of SEO into GEO (Geographical Search Optimization), and the anticipated role of AI agents in shaping future search paradigms. Businesses must adapt their content strategies to align with these emerging trends, especially considering the generational differences in search behaviors. This episode is essential for business leaders and digital marketers keen on understanding AI’s role in redefining information discovery. Stay ahead in the evolving landscape of #AIsearch, #SEO, and #DigitalMarketing by tuning in!
#GenerativeAI #GoogleSearch #TodayInTech #AIagents #SearchEngine
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