The Music Industry Develops Technology to Track Down AI-Generated Songs

In 2023, the music industry faced a crisis with the viral release of “Heart on My Sleeve,” a fake duet by Drake and The Weeknd that raised concerns about control in music creation. In response, a new infrastructure emerged aimed at making generative music traceable rather than stopping it outright. Detection systems are being integrated across music platforms to identify synthetic content early, tagging it with metadata to manage its distribution. Companies like Vermillio and Musical AI are developing tools to analyze tracks from creation to release, promoting proactive licensing rather than reactive takedowns. Deezer has implemented internal systems to flag AI-generated uploads, while discussions around consent for training datasets are ongoing. The goal is to create a fairer system of attribution and licensing, moving away from post-release disputes toward anticipatory measures. However, challenges remain in standardizing consent and ensuring broad adoption of opt-out protocols among artists.

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