OpenAI Acquires TBPN: A New Era for Tech Content
OpenAI has acquired the tech livestream TBPN, hosted by John Coogan and Jordi Hays, for hundreds of millions, effectively ending its ad business but maintaining its daily content format. TBPN, despite its modest following of 62K YouTube subscribers and 324K X followers, has been characterized as a “luxury brand” within the creator economy, attracting high purchasing power. With editorial independence intact, TBPN will focus on exclusive OpenAI news instead of traditional advertising.
In other news, Mythical Kitchen celebrates its 100th episode of “Last Meals,” where celebrities share their ultimate food choices before death. This successful series has garnered over 200 million views, showcasing meticulous production and guest experience.
Lastly, Knockout Shorts, a new microdrama studio founded by Matthew Ko and Chris Crema, aims to elevate the genre, producing diverse content while appealing to younger audiences. Microdramas are rapidly gaining traction, creating new opportunities in the digital landscape.
Support TBPN in the Webby Awards; voting ends April 16!
