The recent RateHawk survey reveals mixed sentiments among travel agents regarding AI in the industry, particularly highlighted on World Tourism Day. While 44% view AI as a threat to their roles and the personal touch essential for custom trips, North America shows a more optimistic stance. Only 20% believe AI could replace them, viewing it as a tool for enhancing services and personalization. In contrast, regions like Asia and the Gulf are more pessimistic, with 60% and 55% expressing concerns about job disruption. AI tools are viewed as a way to streamline processes, allowing agents to focus on relationship building and storytelling. Interestingly, younger agents, with under three years in the field, tend to fear AI more, while veterans feel confident in their unique expertise. Overall, AI is emerging as a co-pilot for travel pros, potentially driving enhanced personalization and operational efficiency in a rapidly evolving landscape. Adaptation is crucial for future success.
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