The Trade Desk Launches AI Tool to Enhance Performance of Struggling Digital Ad Campaigns

The Trade Desk has unveiled ‘Deal Desk,’ a new feature within its Kokai platform aimed at enhancing the efficiency and transparency of direct deals between advertisers and publishers. Recognizing that many programmatic advertising agreements underperform due to a lack of insight into impression quality and pacing, Deal Desk utilizes artificial intelligence to provide detailed performance metrics and alternative inventory options for both parties. Key features include Deal Quality Scores for advertisers, tools for publishers to manage deal terms, automated prioritization for deal activation, and flexible terms for adapting to delivery challenges. Disney is one of the first to adopt this platform for private marketplace transactions, emphasizing the importance of tools that enhance buyer efficiency. The Trade Desk plans to initiate beta testing for Deal Desk in the third quarter of 2025, with the goal of advancing relationships between advertisers and premium publishers while addressing supply chain challenges in digital advertising.

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