The Wildest AI-Generated Gambling Ad Airs During the NBA Finals

PJ Ace, an “AI Filmmaker,” was commissioned by gambling brand Kalshi to create an unconventional commercial for the NBA Finals, which received approval from Disney-owned ABC. Known for his viral content, Ace had recently gained attention by using AI to re-imagine Biblical figures as influencers. For this project, he utilized Google’s AI tools, Gemini and Veo 3, to craft a rapid, engaging ad featuring outlandish scenarios. Over two days, he generated around 300-400 clips to produce 15 usable segments, demonstrating a 95% reduction in costs compared to traditional advertising methods. Ace emphasized that comedic writing is crucial for capturing viewer attention, enhancing engagement, and driving customer conversion. He believes that AI-generated content represents the future of advertising, as it allows small teams to produce high-impact, brand-centric material efficiently. While he typically charges $10k to $40k for projects, he mentions the increased volume of work and flexibility it provides.

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