TikTok’s Shift: AI Over Human Moderation Amid Job Cuts
TikTok is set to lay off hundreds in the UK, primarily affecting its Trust and Safety team. This significant move reflects the company’s strategy to pivot towards artificial intelligence (AI) for content moderation, aiming to boost efficiency while scaling back human resources.
Key Highlights:
- Mass Layoffs: Hundreds of moderation staff to be impacted as operations consolidate in Europe.
- AI Investment: Shift focuses on leveraging AI, which reportedly removes 85% of problematic content.
- Union Concerns: Communication Workers Union criticizes the decision, asserting it prioritizes corporate interests over public safety.
- New Safety Measures: Enhanced parental controls were introduced following the UK’s Online Safety Act to uphold content standards.
This restructuring event comes amidst scrutiny from regulators and growing demands for robust content safeguards.
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