TikTok has introduced a new AI-generated sticker feature that allows users to merge their avatars with emojis, creating unique combinations. This addition highlights TikTok’s efforts to integrate AI tools, backed by parent company ByteDance’s significant investment in AI development. While still trailing Douyin, the Chinese version of TikTok with over 766 million active users, TikTok is expected to adopt more advanced AI capabilities soon. Douyin already boasts features like a text-to-video tool, various AI assistants, and personalized live-stream avatars that mimic creators’ personalities. Additionally, Douyin’s emphasis on eCommerce, including rapid location-based delivery services, suggests TikTok may also venture into similar shopping functionalities. Overall, the AI-generated emoji stickers are just the beginning, signaling TikTok’s commitment to expanding its platform’s AI features, enhancing user interaction, and potentially improving its competitive edge in social media and eCommerce.
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