Travel tech specialist TProfile is unveiling its advanced AI features at the Association of Touring and Adventure Suppliers (Atas) conference, aiming to enhance the touring sector. TProfile’s innovative software assists agents in generating quotes and converting inquiries more efficiently, with CEO Tony Evans highlighting AI’s significant advantages when dealing with complex travel products. The tool enables agents to perform detailed searches, returning relevant content from a comprehensive database sourced from various operators. This simplifies the often complicated holiday booking process, providing tailored options for different traveler types. TProfile boasts partnerships with most Atas members, facilitating over £1.3 billion in monthly quotes and expanding agents’ product accessibility. Evans emphasizes that while AI streamlines processes, it does not replace agents; rather, it elevates customer service and conversion rates. Overall, TProfile is committed to improving the touring market by offering simpler, trustworthy tools that enhance agents’ productivity and broaden their market reach.
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