Tracer AI has launched Tracer Protect for ChatGPT, a tool designed to monitor and safeguard brands against fraud involving AI chatbots, specifically targeting counterfeits and scams through OpenAI’s ChatGPT. As trust in chatbots rises, harmful actors exploit this shift from traditional search engines to generative AI, leading to phishing, counterfeit promotion, and brand impersonation.
Tracer Protect employs generative engine optimization (GEO) to uncover fraudulent content that conventional search methods miss. The system utilizes Flora, an advanced AI platform, and combines Human-in-the-Loop AI (HITL) methodologies for precise threat detection and legal compliance. Tracer’s collaboration with Dataiku’s Universal AI Platform enhances efficiency, allowing rapid brand threat response.
With planned expansions into other AI platforms like Claude and Gemini, Tracer AI is committed to proactive brand protection, adapting to the evolving landscape of digital security in the face of rising AI-driven fraud.