Cloudflare, an internet infrastructure company, is introducing a system that allows millions of websites—including major news outlets—to block AI bots from accessing their content without permission. This move responds to growing concerns that AI firms have been scraping content without compensating creators, leading to a call for stronger copyright protections. Cloudflare’s technology aims to protect web content and facilitate a “Pay Per Crawl” system, where AI companies may be required to pay for using original material. Roger Lynch of Condé Nast called the initiative a “game-changer” for publishers, emphasizing the need for a fair value exchange online. While publishers typically welcome crawlers from search engines like Google, AI crawlers are criticized for depriving creators of traffic and revenue. Experts advocate for stronger legal reforms to safeguard creative rights against AI encroachment, highlighting the necessity for comprehensive measures beyond what Cloudflare can offer alone.
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