Exploring the Impact of AI Chatbots on Client Engagement
Three months ago, we took a bold step by deploying an AI chatbot on our website, aimed at enhancing client interaction and gathering insights. This experiment was not just about technology; it was about understanding the needs of visitors who don’t engage fully.
Highlights of the Experiment:
- Collaborated with our AI expert and IT team to ensure responsible deployment.
- Targeted potential clients looking for custom software solutions.
- Engaged over 1,900 messages from ~170 visitors in just 100 days.
Key Insights:
- Common topics included project processes (27.5%), services (19.8%), and pricing (15.0%).
- The chatbot revealed crucial visitor concerns and project ideas.
- Despite capturing intent, conversion rates were low, highlighting a vital learning opportunity.
This experiment wasn’t a silver bullet for lead generation, but it offered invaluable insights into user inquiries and behavior.
💡 Want to explore how AI can transform your client interactions? Share your thoughts or experiences below!
