In 2025, the real estate landscape is transformed by Zillow’s Showcase platform, central to AI-driven marketing. Key features like SkyTour and Offer Insights are revolutionizing property listings, enhancing agent competitiveness. Agents using Zillow’s AI tools, such as BuyAbility and Tour Itineraries, secure 30% more listings and achieve higher profile views. Showcase listings average $9,000 more in sales, pending within 14 days, underscoring the platform’s effectiveness.
AI enhances agent productivity by automating tasks and elevating their roles to strategic advisors. Future trends indicate that by 2030, agentic AI will significantly streamline various real estate processes, potentially increasing global GDP by 14%.
Investors should focus on PropTech companies, AI-enabled agencies, and sustainability-centered ventures, as these are likely to outperform competitors. Embracing AI in real estate is essential for both agents and investors, ensuring relevance and growth in an increasingly data-driven market.
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