![AI video tools and how they’re changing business communication [Q&A]](https://site.server489.com/wp-content/uploads/2025/12/Artificial-intelligence-presenter-speaker-50x50.jpg "Artificial-intelligence-presenter-speaker-50x50.jpg")
The demand for AI video tools has surged, transforming how businesses create and utilize video content. Victor Erukhimov, CEO of CraftStory, emphasizes that these innovations significantly reduce the time and effort needed for video production. Companies can now quickly produce diverse formats—from ads to educational videos—without relying on specialized teams. However, many existing videos lack dynamism, making them blend together. CraftStory aims to change this by enabling the creation of rich, engaging videos affordably.
AI video also faces challenges, especially with long-form content, requiring advanced algorithms for consistency and quality. CraftStory has improved this process by segmenting videos to ensure coherence. Proper data sourcing is critical, as high-quality training footage enhances motion realism.
Adoption is growing in training, product demos, and marketing videos, indicating a shift towards AI as integral to content creation. Looking ahead, success will favor platforms simplifying end-to-end video production, allowing brands to transition seamlessly from concept to finished product.
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