Generative AI (GenAI) is transforming operational efficiency at Babson College by streamlining various departmental functions, including IT, marketing, enrollment, finance, and human resources. Staff members utilize GenAI for tasks such as writing and editing content, running surveys, analyzing data, conducting research, and coding. Notably, the marketing and enrollment teams are the primary users of these tools. The marketing department leverages GenAI via M365 Copilot to create ad copy, emails, and presentations, while the enrollment team employs the same tool to forecast enrollment trends, gather insights from student surveys, and analyze tuition pricing. This integration of GenAI not only enhances productivity but also allows staff to focus more on strategic initiatives, improving overall institutional operations.
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