AI is revolutionizing marketing processes, with 75% of PR professionals now using generative AI, up from 28% in 2023. This significant rise highlights AI’s role in enhancing content quality and efficiency. Key statistics reveal that 93% of PR pros feel AI accelerates their work, while 78% believe it improves output quality. Despite the rapid adoption, concerns about ethics, transparency, and overreliance linger. Notably, many companies lack formal AI training and guidelines, with 40% offering no training at all. Tools like ChatGPT dominate, utilized by 77.8% of Substack publishers, emphasizing the trend towards automation in brainstorming and content drafting. However, ethical concerns impact opinions on AI’s future, with many users seeing value and potential benefits, while non-users express skepticism. The landscape of AI in marketing is evolving, necessitating careful consideration of its implications as teams seek to balance innovation with ethical practices.
Source link
Share
Read more