In Cranberry Township, Pennsylvania, Coldwell Banker agent Georgie Smigel has transformed her real estate practice by leveraging artificial intelligence (AI). Previously bogged down by spreadsheets, she now easily identifies potential buyers for her listings using AI-driven software. This technology streamlines her workflow, from generating marketing materials to maintaining client relationships, greatly enhancing efficiency. Her real estate team is on track to exceed $100 million in sales, largely thanks to these AI applications. Across the country, real estate professionals are integrating AI to automate marketing, analyze buyer behavior, and create tailored advertisements, significantly reducing traditional costs. Companies like Howard Hanna have refined their websites with AI to better match listings to prospective buyers based on predictive analytics. Smigel’s innovative use of AI not only connects her with clients but also personalizes her interactions, demonstrating the technology’s profound impact on the real estate industry.
Source link
Share
Read more