In June 2025, Marriott International unveiled its first StudioRes extended-stay hotel in Fort Myers, Florida, targeting budget-conscious travelers. Featuring apartment-style accommodations, the hotel caters to business travelers, digital nomads, and families seeking affordable options, offering a competitive price of $100 per night. This expansion into the mid-market challenges established players like Extended Stay America, with plans for 40 more properties by 2027, aligning with the rising trend of remote work.
At the 2025 WWDC, Apple announced innovations including a digital passport for its Wallet app, enhancing travel convenience while maintaining security. Additionally, the integration of live translation in its communication apps aims to eliminate language barriers for travelers.
Google is also transforming the travel landscape with its AI-powered tools like Gemini, bringing personalized, context-driven travel search results. Collectively, these developments are reshaping global travel into a more personalized, accessible, and tech-savvy experience.
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