Travel agents once dominated the travel industry, but now face disruption from online booking platforms and, most recently, artificial intelligence (AI). Rather than viewing AI as a threat, forward-thinking travel advisors leverage it as a valuable tool. For instance, Athena Livadas of Páme Travel reports a 40% business growth since integrating AI for tasks like itinerary creation and client communication. Similarly, Fora, a digital travel agency, has incorporated AI into its operations, enhancing workflow efficiency and client engagement. Advisors like Rita Carton have also experienced significant increases in bookings and efficiency due to AI tools reducing trip planning time by 50%. Despite AI’s advantages, it cannot replicate the personalized service and relationship-building that agents offer, such as securing hotel upgrades or creating customized itineraries. As consumers increasingly utilize AI for travel planning, agents who adapt will thrive. The essence of travel advisory—personal connections and tailored experiences—remains irreplaceable.
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