Darren Woolley’s consultancy, TrinityP3, has launched a revolutionary AI-powered platform designed to enhance the efficiency of marketing pitches by connecting marketers directly with suitable agencies. Initially available in Australia, this platform builds on TrinityP3’s Agency Register, which has documented thousands of agency credentials since 2007. For the first time, marketers can generate customized shortlists of agencies tailored to their specific briefs, moving beyond the conventional word-of-mouth and Google search methods that offer only surface-level information. The AI, powered by Anthropic’s Claude model, allows deeper insights into agency experience, size, and capabilities. Users can subscribe for AU$495 per month to access detailed agency information across various categories. Currently listing nearly 2,000 agencies in Australia, the platform aims for future expansion into Southeast Asia, the UK, and the US, streamlining the pitch process while still requiring marketers to validate agency choices. This innovative tool promises a faster, more transparent approach to agency selection.
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