Trip.com Group Introduces AI Booking Tool and Expands European Presence at World Travel Market 2025

At WTM 2025, Trip.com Group unveiled its innovative AI-powered travel planning tool, Trip.Planner, aimed at enhancing its European footprint. This platform delivers personalised itineraries and real-time recommendations on flights, hotels, and attractions, leveraging over 20 million geo-tagged points of interest. The launch reflects Trip.com Group’s commitment to an AI-driven transformation, offering users integration and an in-app AI assistant for seamless travel experiences. The company also shared insights from the global “Why Travel?” report, developed with Google, revealing key trends such as the rise of wellness travel and cultural immersion influencing consumer choices. As Trip.com Group forges stronger partnerships with airlines and hotels, it continues to expand its European network through data-driven insights and collaborative campaigns. With leaders discussing AI’s role in travel, Trip.com Group aims to redefine industry standards, providing smarter, personalised travel solutions for modern travellers.

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