Tyson Foodservice, a division of Tyson Foods Inc., supplies a broad range of foodservice clients, including restaurants and schools, utilizing its position as a leading U.S. protein provider. To enhance customer engagement, Tyson introduced a generative AI assistant on its website, powered by Amazon Bedrock. This innovation allows Tyson to interact with over one million unattended operators who previously purchased products through distributors. The AI assistant employs semantic search techniques to offer personalized product recommendations, detailed information, and promotional updates. It captures high-value customer interactions, converting insights into actionable business intelligence, enhancing inventory management and marketing strategies. The implementation leverages OpenSearch Serverless for effective semantic indexing and natural language processing, improving user experience through intuitive conversational interfaces. This approach not only optimizes product discovery but also positions Tyson as a strategic partner within the foodservice industry, driving growth and customer satisfaction. For organizations aiming to implement similar AI solutions, the framework provides flexible, valuable strategies.
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