UK Moves to Ban ‘Nudify’ Apps: What Are India’s Legal Stances on AI-Generated Deepfakes? | Technology Insights

Generative AI misuse, particularly “nudification” or “de-clothing,” poses a serious threat as it digitally strips clothing from real images, creating non-consensual deepfake nudes that can lead to harassment and reputational harm. In response, the UK government proposed new legislation on December 18 aimed at banning the creation and distribution of AI-driven nudify apps and tools, part of a broader initiative to reduce online violence against women and girls by 50%. Concerns have arisen about the proliferation of such apps, often learned about via social media ads, prompting calls for stringent regulatory measures. Digital rights advocates worry about potential overreach in tackling these deepfakes, while government officials emphasize the need to protect women and children from online abuse. In parallel, India is also moving to regulate AI-generated content through proposed amendments to its IT Rules, mandating proper labeling of such material, thus enhancing online safety.

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