It appears that access to the specified article on Business Standard is restricted, and I’m unable to retrieve the content directly. However, I can help you create an SEO-optimized summary based on the general theme of Amazon India rebranding as a full-stack partner ahead of festive sales.
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Amazon India has redefined its approach by rebranding as a “full-stack partner” in preparation for the upcoming festive sales season. This strategic move aims to enhance its offerings and better support sellers and consumers during the peak shopping period. With a focus on integrating various services from logistics to marketing, Amazon is positioning itself to lead the e-commerce sector in India. The rebranding reflects a commitment to facilitating seamless transactions and maximizing customer engagement, ultimately driving sales growth. As the festive season approaches, Amazon’s innovative strategies are anticipated to attract a larger customer base, making online shopping more accessible for millions. This initiative underscores Amazon India’s dedication to expanding its market presence and delivering exceptional service.
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