Monday, November 3, 2025

Uncovering ChatGPT Searches with Regex in Google Search Console

ChatGPT increasingly utilizes Google and other search engines to respond to prompts, with its browser, Atlas, conducting research similarly. To identify AI-generated activity in Google Search Console, use regex to filter queries. Agentic searches tend to be longer and often seek pricing information. For instance, ChatGPT queries average five words—60% longer than typical searches. Regular expressions help filter queries based on their length, allowing you to identify those with more than 10 words.

In Google Analytics 4 (GA4), you can track pages generating traffic from ChatGPT by filtering for sources containing “chatgpt.” Additionally, AI agents often explore product reviews and comparisons, which can be captured with specific regex patterns in Search Console. Enhancing your brand’s visibility through listicles and identifying informational queries are also important. Tools like GSC Helper and Better Regex in Search Console can streamline regex pattern management and analysis, enhancing your SEO strategies.

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