Is Your Brand’s Visibility Keeping Up in the AI Era?
Brand presence isn’t static—it’s evolving rapidly. Understanding this shift is crucial for today’s leaders in AI and marketing.
Key Insights:
- Decaying Presence: Brand visibility decays faster than most CMOs realize. Median Prompt-Space Occupancy Score (PSOS) volatility has more than tripled since August, with a shocking average answer-share half-life of just 19 days.
- Audit Fallacy: Traditional visibility audits are outdated. They create a false sense of stability and ignore the dynamic nature of AI. A drop in PSOS can directly impact financial performance—1.2% EBITDA compression over a quarter is now a reality.
- Continuous Monitoring: Implementing the AIVO Standard allows brands to transition from static scores to dynamic indicators through continuous audit, monitor, alert, and verify cycles.
The Future: Stay tuned for the AIVO Journal’s Brand Visibility Watch, offering weekly intelligence on visibility shifts across sectors.
👉 Want to stay ahead of the curve? Join the conversation and share your thoughts below!
