Universal Music Group (UMG) is partnering with NVIDIA to revolutionize fan engagement through AI technology. The collaboration aims to enhance music discovery, engagement, and creation using NVIDIA’s Music Flamingo, an advanced audio-language model capable of understanding complex musical elements like harmony and lyrics. This innovative approach allows fans to explore UMG’s vast music catalog in interactive ways while providing artists with opportunities to reach wider audiences. UMG and NVIDIA are committed to responsible AI use, ensuring artist work is protected and credited appropriately. Amid ongoing discussions surrounding AI’s impact on the music industry—ranging from concern to enthusiasm—UMG’s initiative seeks to place artists at the forefront of AI innovation. An artist incubator will be established to assist creators in utilizing AI tools effectively. As UMG and NVIDIA strive to reshape music interaction globally, they emphasize the importance of maintaining creativity and authenticity in this new digital era.
Source link
Share
Read more