Universal Music Group (UMG) and Splice, a leading music creation platform, have formed a strategic partnership to develop AI-powered creative tools that enhance artistic control while respecting intellectual property rights. This collaboration aims to create commercial products that allow artists to integrate their unique sounds into Splice’s ecosystem, reinforcing the importance of ethical innovation and empowering creativity over automation. The alliance will specifically explore AI virtual instruments tailored for UMG artists, drawing on Splice’s existing AI-native tools and recent acquisition of Spitfire Audio. Michael Nash and Kakul Srivastava emphasize fair compensation and transparency throughout the development process. The partnership aligns with their shared commitment to responsible music creation with AI and is designed to seamlessly integrate with industry-standard software like Ableton and Pro Tools. As these powerful tools emerge, they promise to become indispensable for modern producers, heralding an exciting era for music creators everywhere.
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