Universities Encouraged to Blend AI Innovation with Human Interaction in Student Recruitment Efforts

At the QS World University Rankings: Asia panel in Seoul, higher education experts stressed the importance of blending AI-driven tools with genuine human connection in university recruitment. Moderated by Edward Harcourt of QS Quacquarelli Symonds, the panel discussed evolving student expectations, noting that prospective students in 2025 demand rapid, transparent communication compared to those from a decade ago. Prof. Sherine Farouk highlighted the need for instant responses tailored to individual needs. Panelists shared their experiences with AI, like predicting admission trends and automating processes, while emphasizing that human oversight remains crucial for maintaining institutional reputations. They pointed out that AI should enhance, not replace, authentic engagement. As Jason Hwa Khang Chan noted, personalized interactions significantly reinforce university branding. Ultimately, the panel concluded that effective recruitment requires a blend of innovative technology and personal touch to resonate with diverse student backgrounds.

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