In a conversation with Grace Leung, a digital growth consultant in Vancouver, the overwhelming nature of AI for business owners is discussed. Many entrepreneurs recognize AI trends like automation but often struggle to implement them effectively. Leung emphasizes that AI is a tool to assist, not replace, human judgment. She advises clients to start with fundamental skills, particularly mastering prompting in ChatGPT, as effective communication is key to leveraging AI’s capabilities. Using AI for content creation and data management can enhance workflows; for instance, AI can help develop reusable templates for video scripts and assist in cleaning and summarizing large datasets. However, concerns such as data privacy and the potential job displacement due to AI employment automation exist. Ultimately, Leung stresses the importance of human insight and experience in harnessing AI’s full potential for digital marketing and business growth.
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