The hospitality sector is witnessing a pivotal debate on the future of AI technologies, particularly regarding proprietary versus open standards like Anthropic’s Model Context Protocol (MCP). As brands invest in their own AI solutions, the growing consensus suggests that collaboration and openness could drive greater innovation and efficiency. Proprietary systems often create “walled gardens,” hindering integration and stifling growth. In contrast, embracing open standards enables seamless communication across platforms, enhancing guest experiences and accessibility for all businesses, from independent hotels to large chains. The MCP allows AI agents to interact and share data effectively, which is essential for revolutionizing guest services. Essential elements include accessible data structures, standardized protocols, and a focus on enhancing human interactions in hospitality. For sustainable progress, the industry must commit to openness and collaboration, ensuring that AI serves as a bridge rather than a barrier, ultimately leading to a more interconnected and innovative future.
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