Understanding Co-Citations in SEO and Its Impact on AI
Co-citations in academia involve documents citing multiple sources. On the web, these indicate related sites, with Google possibly using them to enhance search results. In the context of AI, like ChatGPT and Gemini, co-citation becomes vital for generating brand and product recommendations — evident through lists like “best CRM solutions.” AI systems rely on both linked and unlinked mentions for visibility; hence, brands not frequently cited may struggle in search results and AI outputs. To improve visibility, businesses should analyze co-citation opportunities using tools like InTheMix.ai and Otterly.ai.
These platforms track sources found in AI Overviews and major search engines, revealing the competitive landscape. Additionally, Reddit provides insights into subreddits discussing brands, helping gauge relative visibility. Ultimately, monitoring 20 relevant listicles can clarify your brand’s standing compared to competitors, optimizing your SEO strategy.