At the global Conversations conference in Miami, WhatsApp unveiled significant updates to boost business operations. The platform now integrates marketing across WhatsApp, Facebook, and Instagram via Ads Manager, allowing businesses to manage campaigns seamlessly with unified creative assets, setup flows, and budgets. Businesses can upload subscriber lists and utilize Advantage+ for optimized performance in ad placements, including Status. Additionally, WhatsApp is enhancing AI support to help businesses manage increased customer interactions by offering personalized product recommendations and follow-ups directly through chats. Furthermore, larger businesses will soon gain the ability to receive customer calls and send voice messages, enriching customer service options and potentially paving the way for AI-driven voice support. These enhancements aim to strengthen customer relationships, enhance efficiency, and position WhatsApp as the preferred platform for business communications, ensuring a comprehensive and effective marketing strategy.
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