In today’s competitive landscape, brands strive to connect authentically with larger audiences quickly and efficiently. AI has emerged as a crucial tool, with 90% of executives predicting it will drive growth and transform innovation, according to a 2025 study by TikTok and NewtonX. The focus is on leveraging AI effectively, rather than simply adopting it. TikTok is addressing this need by providing tools that enhance marketers’ creativity and efficiency. Key offerings include the Symphony suite, which automates creative processes from scripting to production, and Smart+, designed to optimize campaign management—covering targeting, bidding, and reporting. Additionally, TikTok Shop provides tools like Seller Assistant, enabling sellers to localize and test offers at scale. Sofia Hernandez, TikTok’s global head of business marketing, emphasizes AI’s role as a “creativity and performance amplifier,” making powerful content creation accessible to all marketers, regardless of team size. Embracing these innovations can significantly enhance marketing effectiveness.
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