In 2025, Smithy AI was launched within the Best Lawyers Digital Marketing Platform to enhance legal marketing efficiency. This AI tool assists lawyers in drafting and refining bios, case summaries, and Q&A responses, streamlining content creation. Legal marketing teams often face challenges like slow manual updates, inconsistent tone across platforms, and limited marketing resources. Smithy AI addresses these by automating profile updates and ensuring uniformity across digital platforms. The tool’s core features—‘generate’ and ‘rewrite’—allow users to create and refine content quickly, significantly reducing the time spent on manual tasks. Reports show that firms using Smithy AI save up to five hours monthly per profile and see a remarkable 75% increase in visibility and ninefold engagement compared to competitors. Smithy AI ensures ethical content creation through a human-reviewed process, providing legal teams with the necessary tools to maintain compliance while maximizing client engagement. Explore Smithy AI through the Best Lawyers Digital Marketing Platform to elevate your firm’s content strategy.
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