Usercentrics, a leader in Privacy-Led Marketing solutions, has acquired MCP Manager, enhancing its capabilities by integrating governance for AI workflows. This acquisition positions Usercentrics as the first global leader to extend consent management and data governance into AI-driven applications, offering businesses the necessary oversight and control to scale AI responsibly.
The new, unified Privacy-Led Marketing Suite will manage consent and preferences, ensuring transparency and alignment with user choices in real-time interactions. As the EU AI Act progresses towards enforcement, this strategic enhancement allows companies to comply with regulations more effectively while fostering trust.
Usercentrics aims to integrate policy enforcement with AI utilization, preventing unauthorized data access and ensuring clear explanations of AI decisions to regulators. This evolution is critical as businesses deploy AI agents responsible for handling actual customer data. By harnessing these innovations, organizations can future-proof their AI strategies and gain a competitive edge.
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