The global non-gaming mobile application market is experiencing a significant transformation, primarily driven by artificial intelligence and short-form content popularity, as outlined in a report by Mintegral and Insightrackr. By 2025, utilities and entertainment apps dominate downloads, amassing over 42 billion total. Niche AI applications like ChatGPT saw adoption growth rates in the triple digits, while short dramas generated substantial revenue increases. Android leads user acquisition, especially for utilities, whereas monetization is more profitable on iOS, particularly in finance. Competition is intensifying, with the finance sector seeing a 43.5% rise in advertisers, pushing a shift to automated “smart” bidding. Short drama apps like ReelShort and DramaBox reported revenue growth of over 500% and 1,200%, respectively. In-app advertising remains vital, with video formats outperforming traditional ones. Looking to 2026, developers focus on user retention and AI-driven engagement strategies to sustain growth, as 77% of users drop off within three days of app installation.
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