Valve has updated Steam’s AI disclosure form, which now clarifies that while developers must disclose any in-game generative AI (GenAI) content, they are not required to report the use of AI-driven production tools aimed at enhancing efficiency. This includes practices like using AI for concept art or code generation, which do not directly affect player experiences. The revised form highlights the distinction between visible content and internal development tools, suggesting that the focus is solely on AI-generated elements seen by players.
However, critics argue this change does not significantly improve transparency around GenAI usage in games. The ambiguity remains, as developers could still categorize their GenAI assets in vague terms, making it difficult for players to discern whether a product involves human or machine-generated content. This policy shift could inadvertently allow undisclosed GenAI elements to proliferate within games, raising concerns about the overall integrity of player information on Steam.
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