Dentsu Creative Public Relations is a comprehensive agency that combines expertise from respected brands like Haystac and Cox Inall, focusing on consumer relations, corporate behavior change, and First Nations strategies. Director Vidya Dilip was honored as one of the “100 Most Influential PR Professionals of 2025” and brings over 25 years of experience in strategic marketing and communication. With insights on the evolving media landscape in India, she emphasizes the importance of adaptability in PR, especially due to Gen Z’s unique consumption patterns and technological advancements. Vidya identifies essential qualities for PR leaders, such as strategic thinking and empathy, while addressing industry challenges like fair remuneration and gender pay equity issues. She notes that AI is reshaping PR by enhancing efficiency, yet human storytelling remains pivotal. Additionally, CSR impact is increasingly vital for brand reputation, as stakeholders expect genuine contributions to society.
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