In the State of AI – Report 2025 by Sensor Tower, AI Hay, an AI-powered Q&A social platform created by Vietnamese engineers, emerged as the only Southeast Asian app in the top 5 AI applications. With over 15 million downloads, AI Hay is recognized as Vietnam’s first and largest homegrown AI social network, achieving significant rankings based on monthly active users (MAU). Following global leaders like Google Gemini and Adobe Acrobat, AI Hay’s rise illustrates the growing importance of generative AI apps and their mainstream adoption in sectors including education, content media, and workplace productivity. The report emphasizes a shift towards user-focused experiences, as apps must innovate to retain users effectively. AI Hay stands out for its organic user expansion, culturally relevant features, and robust data reliability, paving the way for further growth and potential global partnerships. COO Nguyen Hoang Hiep highlights that this success validates their focus on serving Vietnamese needs amid fierce competition.
